REF. 3595: INTERNATIONAL SENIOR BRAND MANAGER
Company: leading Italian Wine & Beverage company
Mission:
Ensure the organization’s products and services, mission, values, culture, and brand image are consistently represented by enhancing innovation and activation, and implementing solid & disruptive marketing strategies for the assigned brand.
Main functions:
Reporting to the CMO:
- Implements international strategies on the assigned brand on both Innovation and Activation areas
- Constantly liaises with International markets to share projects and the most profitable ways of brand activation, according to brand guide lines and giving the necessary required support
- Coordinates the projects from a Project Management perspective, also through the collaboration of the Group’s internal Departments and manages suppliers, agencies, consultants, and external institutes
- Coordinates the International Product Development Team (IPD)
- Shares with the CMO proposals for the annual brand Marketing plan and implements related Brand Playbooks
- Responsible for defined time to market of all projects
- When developing projects, activates the necessary investments according to the budget allocation directed by the CMO
- Monitors, on a regular basis, budget spent
- Operates into the analytics area with reference to market data and consumer insight, international brand business performance, supporting the CMO in linked reporting and presentations
- Manages a team addressed on both Innovation and Activation areas promoting their growth and team working
Skills and expertise required:
- At least 5 years of experience in FMCG also into international environment/multinational companies
- Fluent English
- Team working and leadership skills
- Creative, organizational and project management skills
- Analytical and data driven skills
- Budget management
- People management experience
- Willingness to work into the area of origin of the Winery (Veneto) in constant relationship with a dynamic International environment
- Problem solver and open minded in finding solutions and new ideas
Place of work: Veneto