About me
Since 2020 Associate Partner at Arethusa, Letizia Mazzi is an expert in marketing and new business development with over twenty-five years of consolidated experience in consumer brands, especially in international licensing and strategic partnerships.
Extensive management experience, with increasingly important management roles in Business Development and Marketing & Sales Management at multinationals including The Walt Disney Co. and Rodale International, as well as national media giants such as Mondadori and Il Sole 24 Ore. Strong expertise in the following areas: business development, start-ups, B2B, brand communication projects, Digital Marketing & e-Business, for the development of business results.
Skilled in the most advanced marketing practices for the positioning of brands and products through websites, mobile applications, online and offline advertising campaigns and marketing tools for sales promotions, events & PR.
An entrepreneurial spirit dedicated to her very own consultancy business first set up a decade ago, providing services for the enhancement of new business projects and the resolution of organizational issues, recently extending her focus to scouting and the hunting of talented people.
Graduated in Foreign Languages and Literatures and specialized in Marketing and Business Management.